Creating Your Content for SEO

Creating SEO Worthy Content

I have already mentioned that Content is considered to be King when it comes to Search Engine Optimization, but how do you write content tailored to for better Search Engine results?

Logical Content

Writing content that is logically associated with your website. If you website is about all about English bulldogs you don’t want to write about having a pet iguana. You want all of you content to be tied together in some way. You need to have a general theme and then think horizontally and vertically under that main theme. Visitors needs need to feel that all of your content makes sense to the site as whole so as to keep them around and hopefully provide them with the information that they need.

Write Content For Visitors

This is commonly overlooked, many people try and write content suitable for search engines instead of the anticipated readers. If you tailor your content to your visitors by giving your writing a voice and a personality then your visitors will stay around longer and hopefully return more often. The most sophisticated search engines reward sites with original well written content.

Original Content

It is of great importance to write original content! If you write on very popular ideas and concepts like I do it is essential to make sure that your content is original. The idea may not be original, but the content needs to be! Search Engines will punish you if they find duplicate content on your site. This however may not be your fault. You may have written an excellent post and then someone came and copied your writing and posted it on their site. Because their site may have more of an ‘authority’ ranking the Search Engines could ping you as the duplicator! Which sucks but it happens. There are a few ways to counter this. Copyscape is one common way to register your content and make sure that no one is copying it online.

Keyword Sprinklage

I know what you’re thinking, yes Sprinklage is a word! It’s the past sense of sprinkling! :) This is very different from keyword stuffing! Keyword sprinklage is highly valuable when it comes to SEO. If you want your content to rank well for certain terms you need to make sure and place those words into your content as naturally as possible. You don’t want to just randomly throw in the term that your hoping to rank for. You need to tailor your content to those words and then support your key words with the surrounding text.

Those are the 4 master plans to help Create Content for SEO. Write Original, Logical, Keyword rich, content that is easily understood by your visitors!

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Picking Targeted Keywords for Your Site

Keyword Research

Generating targeted keywords for your Search Engine Optimization (SEO) campaign is one of the most important steps to creating a successful campaign. Once you have decided the topic of your website the next step is researching keywords that are associated with your topic.

There are various free tools available to you on the web. Some are more beneficial than others I have listed a few of my favorites below.

Google has two keyword tools

Adwords Keyword Tool

The first is their Adwords Keyword tool. This tool is very simple to use and gives you some jumping off points.

Think of a keyword that describes your site. Type that keyword into the box and then click ‘Get Keyword Ideas’. Then you get a lengthy list of new words with variations on the word that you typed in. This tool also provides you with more details. Google has been kind enough to display search volume and advertiser competition so you know how competitive each keyword is. This is a great asset for your SEO campaign.

Search Based Keyword Tool

Google’s Search Based Keyword tool offers a different method for searching for new keywords. There are two options when searching using this tool. You can simply type in your domain name and search and the results displayed will be based on the content of your site. The results listed are keywords that Google suggests you should use for an advertising campaign. According to Google:

 

The main difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories.

You may also notice that some of the data (like such as the monthly search volume) may vary slightly between the two tools, which is due to different methods of calculation at this time.

These two free tools will get you started with your keyword research for your Search Engine Optimization strategy.

Compile Keywords

After some initial research is done you want to begin compiling all of your new keywords and arranging them by Search Volume and priority. Thanks to Google you already have the search volume information. The priority is up to you!

Search Volume

Google has already compiled the search volume information for your keywords. Now its time to take that data and use it. If you use the Search based keyword tool you should see a magnifying glass on your search results page. Click on it and a new page opens up that displays even more information on that search term.

First you get a graph that shows ‘Interest Over Time’ this displays how often the term was searched for over the last year. If your product has a yearly sales cycle you can clearly see when your search term has peaks and valleys of search volume.

Next you will see a Geographical search display. This shows you where your search is most popular and you can target those geographical regions more precisely with your SEO campaign.

Then finally you will see other search terms related to your keyword. Google displays Top Searches and Rising Searches which both can be very beneficial to your SEO campaign giving you more ideas for expanding your keyword list.

Priority

Priority means you need to decide what terms you want to rank with in the results pages! If your site specializes in selling English Bulldogs puppies you want to make sure to focus on that keyword. You don’t want people coming to your site looking for health information on English bulldogs… Unless you offer that as part of your site.

I believe priority is more important that search volume when compiling your list. However if you want to rank for a term that has a high search volume the work can be very difficult and time consuming. Just be aware of that going forward.

Search Engine Optimization is not a set it and forget it strategy. It’s an ongoing battle against your competitors to constantly try and out rank them to show that your site has more ‘authority’ than another site. With that  in mind, always use appropriate methods when optimizing your website for Search Engine rankings.

 

An Introduction to Search Engine Optimization

Search Engine Optimization… SEO

 

What does that mean? Simply put it means organizing and creating your website so that is easily crawled and indexed by search engine bots. These bots are what read the information and report it back to their respective search engine. Google has been kind enough to provide and SEO starter guide

Search Engine Optimization is a very large pool to jump into and you may have no idea where to start. 

With the following information listed I am assuming you already have an idea of what your website is about. 

Content is KING

With any SEO campaign the most important aspect to remember is that content is KING! Without great content no one is going to come back to visit your site. If your content doesn’t generate feelings to your readers then how do you ever expect them to return? Think about the websites that you visit the most… They stir up some sort of feelings inside you that drive you to check them out daily! Your biggest asset for Search Engine Optimization is your content. Make sure that your content is original! 

Keywords

I’ve listed Keywords 2nd because I believe that they have a greater impact on your Search Engine rankings than some other aspects of SEO. Keywords are the words that you want your website to displayed for when someone performs a search for that respective word. If your site is about English Bulldogs. Then you want your site to be displayed for the search term english bulldogs! 

So how do you go about entering keywords into your SEO campaigns? 

  • Sprinkle your keywords into your content
  • Insert Keywords into your meta tags

Keywords <> Content

When writing your content for your web site it’s important to remember to think beforehand and organize what you are going to write about. In the organization part be sure to begin brainstorming some keyword ideas for each web page. When you have your thoughts formulated and begin to write you content make sure and sprinkle those keywords throughout the content! Typically it’s best to focus on 3-5 keywords per page. Anymore than that and your page begins to become too cluttered and will not resonate with your readers. 

Keywords <> Meta Tags

Have no idea what Meta Tags are? Inserting keywords into your meta tags used to be the best way to show up in Search Engine Result Pages (SERPs) however it soon began as a spamming method and since the major search engines have not put as much emphasis into the Meta Tags as they once had. However it is still an important step that does not need to be overlooked! Depending on how your website’s architecture is created adding meta tags could very simple or somewhat more difficult. Contact your website developer and ask them how simple it is to alter your Meta Tags when you wish to do so!

Building Links

I’ve heard numerous times that if ‘Content is KING’ then ‘Back-links are Queen’. I don’t know if that is a particularly accurate idea nonetheless back-links are important to helping boost your web site ranking! Back-links are created when someone else links to your website’s content. These search engines will crawl each site and see what the site links to among many other things. The more links you have to your site the more ‘authority’ you have in the eyes of the search engine bots! 

Google has created a Page Rank system that helps demonstrate a web site’s ‘authority’ according to Google! 

There are many ways to go about getting links to your website. Some are looked down upon and known as Black Hat techniques and others are very time consuming and expensive. However in the end if you can get a back-link from a site with a high Page Rank then it pays for itself! 

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These 3 ideas are the foundation to beginning a successful Search Engine Optimization campaign. 

For more detailed information be sure to check out these sites:

SEOmoz

SEOchat

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Google is Pacing to Reach 75% of Search Audience


I just read an eye opening article from Web Pro News.  Google is on pace to reach 75% of the Search Engine audience by mid 2009! This is just astounding. 

I’ve heard numerous internet marketing consultants talk about using all of the search engines so no one gets left behind. I don’t know how much I’m going to listen to that advice. Yahoo is slowly decreasing with their search engine traffic and no other searc engine is even close. 

You had to know this was going to happen sooner or later. The word google has been transformed into a verb in the english. “Just Google It” I can’t tell you how many times I’ve heard this phrase. 

So let me ask you, why are you not doing everything you can to get high placement on Google? If 70% of the all internet users use Google to search online then don’t you want to be found by the masses?

When it comes to Search Engine Optimization lets focus on Google first, then Yahoo and we will have covered most of search engine traffic. Face the facts if you’re getting high placement on Google & Yahoo then you’re going to get good placement on all of the other search engines as well.